The work begins with the “blue marble” Earth as seen from space, before transporting viewers to three consecutive locations: Edinburgh Castle, Neuschwanstein Castle and Disneyland’s Sleeping Beauty Castle. The three locations represent an area of my artistic research in which the theme of castles plays a wider role whilst also functioning as a collection of romanticised memories, for they are all locations that I have previously visited. This is especially true in the case of Edinburgh castle which I was used to seeing everyday from Edinburgh College of Art’s studio windows but that I am now left to virtually imagine through satellite imagery.
'Zoom' is an extension of the artworks that made up my degree show portfolio as it continues a focus on the motif of the castle and the idea of a cultural “disneyfication”. 'Zoom' visualises the concept of a cultural “disneyfication” through a progression of architecture that moves from the medieval-Victorian hybridity of Edinburgh Castle, to the mock-medieval style of Neuschwanstein Castle and finally, the synthetic twofold of the Disney Castle, originally designed as an imitation of Neuschwanstein’s romantic reproduction.